Aza Ali

Aza Ali

Product Manager | Analytics & Growth Strategy

San Francisco, CA

About Me11+ Years in Product

I focus on driving topline growth through data and experimentation, launching 0 to 1 products users love, aligning engineering, design, and GTM around a shared roadmap, and turning ambiguous customer problems into clear product decisions in capital markets, consumer, and AI solutions.

Impact
0→1
Products
1.8B
Deal Volume
90%
User Adoption
1.5M
ARR Impact
@
Email
SkillsPM
Roadmapping
Prioritization
User Research
A/B Testing
Stakeholders
Agile/Scrum
Data & SQL
Prototyping
Experience
Founder
BlendPixel
Jan 2025 - Present
Senior Product Manager
aKumoSolutions
Nov 2023 - Jan 2025
Senior Product Manager
PFM Inc.
Sep 2014 - Nov 2023
Current Interests
AI × Creative ToolsCollapsing the gap between intent and output
Platform InternalsHow things actually work under the hood
iOS 26 / Liquid GlassDesign as a feature
Behavior DesignUsing software for good habit formation
The Quality Bar ProblemBig-tech polish at indie scale
Education
B.A. Economics & Political Science
Middlebury College
Cum Laude
Domains
AI & Automation
Productivity
Logistics
Capital Markets
Healthcare SaaS
Stages
0→1
Growth
Turnaround
Enterprise
Tools I Ship With
Product & Design
Analytics
Collaboration
Data
Certifications
Stripe Certified Professional Implementation Architect
Stripe
Wharton Business Analytics
University of Pennsylvania
Google Analytics Certification (GA4)
Google
Case Study

Turn screen recordings into something worth watching.

Retina started as a screen recorder. 83 days and 270 commits later, it's a GPU-accelerated editor with physics-based cursors, AI graphics, and 10-bit HEVC export.

83
days
Oct 9 – Dec 30, 2025
270
commits
~3.3 per day
5
releases
v0.1 → v0.90
25
milestones
named features

Features in Action

What it does

Recording

Native screen capture with custom region selection, cursor-less mode with overlay cursor, and constant 60fps recording.

Editor

PixiJS-based timeline with clip splitting, trim handles, drag-to-reorder, and frame-accurate undo/redo.

Effects

Smart Zooms with spring physics, cinematic camera with jitter filtering, 6-layer shadows, motion blur trails.

Cursor

Physics-based cursor with anchor awareness, glassmorphism style, cinematic click effects with shockwave animation.

Export

GPU pipeline via WebCodecs and FFmpeg. H.264/HEVC with 10-bit color, debanding noise filter, batch export.

AI

Overlay graphics generated via Claude Haiku 4.5. Firebase backend, duration extraction, content type switching.

Releases

v0.0.1
Oct 9, 2025

Basic screen recording functionality

v0.1
Nov 23, 2025

3x faster exports, MediaBunny migration, 50% smaller installer, PR #1 & #2 merged

v0.71
Dec 17, 2025

Undo/redo, clip splitting, trim handles, drag-to-reorder, autosave, Rebrand to Retina, Smart Zooms, About panel, UI color refresh, glassmorphism cursor, 6-layer shadow

v0.75
Dec 22, 2025

Debanding noise filter, 10-bit HEVC, export progress UI, Retina branding, circle cursor, UI polish, playback skip buttons, segment speed control

v0.80
Dec 28, 2025

Zoom region fixes, anchor-aware physics cursor, click effects, physics UI animations, granular zoom depth, atomic undo/redo, native recording crash fix

v0.90
Dec 30, 2025

Firebase Analytics integration with heatmaps, click tracking, session analytics, BigQuery export for custom analysis